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Philip Morris International PAYS £50 to QUIT SMOKING in UK?

Philip Morris International PAYS £50 to QUIT SMOKING? Philip Morris International is paying people 50 GBP if they help someone quit smoking. In an article posted June 30th they said they are so committed to a smoke free world that they are paying to help end smoking altogether. http://www.independent.co.uk/news/business/news/philip-morris-international-quit-smoking-tobacco-giant-smoke-free-cigarettes-a7815861.html BUT, Philip Morris will make damn